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East Sussex is a beautiful part of the world. I’ve lived in Hastings since 2006 but sometimes I still feel like I’m on holiday.

I got my graphics degree at Maidstone College of Art, soon followed by a job in Covent Garden. I lived and worked in London for the next 22 years but after housesitting for friends in Hastings in 2005 my partner, Hel, and I rented a property in Hastings Old Town.

After three years on Ebenezer Road we moved a mile up the hill to Clive Vale. There was some debate with the local badgers about access to the garden but we have now amicably agreed to share. It’s all academic anyway as Jess, our German Shepherd, is adamant she owns our garden, next door’s garden, and most of the land beyond.

Inspired by the many 1930s landmarks nearby – notably Marine Court in St Leonards-on-Sea, Bexhill’s De La Warr Pavilion and Eastbourne Bandstand – I started the Helium Badger range in the summer of 2015.

Hastings is home to the largest beach-launched fishing fleet in Europe. The boats on the Stade, the tall, tarred net shops that line Rock-a-Nore and, of course, the ever-present herring gulls give Hastings a unique feel. I try to include at least one herring gull in each design if at all possible (and look out for the occasional black backed gull, oystercatcher, pigeon, cat, dog or fox).

By the way, Jess appears in more than one design – that’s her in HB003PL Pett Level, Winchelsea and walking with Hel in HB 021 TP The Promenade, Bexhill.

Guy Callaby